An interactive billboard created by IBM. The billboard interacts with the thing or person in front of it, capturing the colors and using that information to transform the displayed graphics. Neat.
There are occasions when you really need to put a great effort to deliver your message (on the internet we know how difficult it is with all the “noise” that surrounds us). This is a great example of this type of problem and it’s solution. I don’t know about the efficiency of the purpose of the message, but I’ve no doubt that it was transmitted in a clear, concise and fool proof way. Original here.